What features should I look for in a ticketing platform?

Key features include white-label branding, mobile apps, real-time analytics, custom registration fields, payment processing, social media integration, and customer support. For festivals, music integration and schedule management are also important.

How much do ticketing platforms cost?

Most ticketing platforms charge a percentage fee (typically 3-10%) plus payment processing fees (around 2.9% + $0.30 per transaction). Some platforms also charge flat fees per ticket or monthly subscription fees. Always calculate total costs including all fees.

Event Ticketing Platforms: Complete Guide

As an event organizer, selecting the right ticketing platform can make or break your event's success. With dozens of options available, each promising different features, pricing models, and customization levels, the decision can feel overwhelming. This guide will help you navigate the landscape of event ticketing platforms and find the solution that best fits your festival or mid-size event needs.

What Are Event Ticketing Platforms?

Event ticketing platforms are software solutions that enable organizers to sell tickets online, manage attendee data, process payments, and handle check-ins. Modern platforms go beyond basic ticket sales, offering features like mobile apps, real-time analytics, social integrations, and white-label branding options.

For festival organizers and mid-size event producers, the right platform should balance affordability, customization, and powerful features that enhance the attendee experience.

Key Considerations When Choosing Ticketing Software

1. Pricing Structure

Understanding how ticketing platforms charge is crucial for budgeting. Most platforms use one of these models:

Percentage-based fees: A percentage of each ticket sold (typically 2-10%)
Flat fees per ticket: A fixed amount per ticket regardless of price
Hybrid models: Combination of percentage and flat fees
Monthly subscriptions: Fixed monthly cost plus transaction fees
Payment processing: Additional fees from payment processors (usually 2.9% + $0.30)

            Pro Tip: Calculate total costs based on your expected ticket volume and average ticket price. A platform with a lower percentage fee might cost more if it includes high flat fees or monthly charges.
          

2. Customization and Branding

For festivals and established events, maintaining brand consistency is essential. Look for platforms that offer:

White-label options (your domain, your branding)
Customizable ticket pages and checkout flows
Branded mobile apps (iOS and Android)
Custom email templates and communications
API access for deeper integrations

3. Essential Features for Festivals

Festival organizers need more than basic ticketing. Key features to evaluate include:

Multiple ticket types: GA passes, VIP, early bird pricing, payment plans
Capacity management: Venue capacity tracking and waitlists
Check-in tools: QR code scanning, mobile check-in apps, real-time attendance
Mobile apps: Native iOS and Android apps for attendees
Real-time analytics: Sales tracking, attendance monitoring, revenue reporting
Social features: Artist discovery, schedule building, favorites, sharing
Music integrations: Spotify/Apple Music links for artist discovery

4. Technical Requirements

For technical buyers and platform integrators, consider:

REST API availability and documentation quality
Webhook support for real-time event notifications
Third-party integrations (CRM, email marketing, analytics)
Data export capabilities (CSV, JSON)
Security and compliance (PCI-DSS, GDPR)
Uptime guarantees and support response times

Types of Ticketing Platforms

Consumer-Focused Platforms

Platforms like Eventbrite and Ticketmaster prioritize their own brand and marketplace discovery. While easy to use, they offer limited customization and often charge higher fees.

White-Label Platforms

Solutions like Dionysus provide complete branding control, allowing your event to maintain its identity throughout the ticketing experience. These platforms typically offer lower fees and more customization options.

Enterprise Solutions

Large-scale platforms designed for stadiums and major venues. Often require custom contracts and may be overkill for mid-size festivals.

Common Pitfalls to Avoid

Hidden fees: Always ask about all fees upfront, including payment processing, refund fees, and monthly charges
Lock-in contracts: Avoid long-term commitments until you've tested the platform
Limited customization: Ensure the platform can grow with your brand
Poor mobile experience: Most ticket buyers use mobile devices—test the mobile checkout flow
Inadequate support: Check response times and support availability, especially during event days

Making Your Decision

Start by clearly defining your event's needs:

Estimate ticket volume and average price
List must-have features vs. nice-to-have
Determine branding requirements
Assess technical integration needs
Set a budget for total ticketing costs

Then, request demos from 2-3 platforms that match your criteria. Test the checkout flow, explore the admin dashboard, and ask specific questions about your use case.

Ready to Compare Ticketing Platforms?

See how Dionysus compares to other ticketing software in pricing, features, and customization options.

View Pricing Comparison

Conclusion

Choosing the right event ticketing platform requires careful evaluation of pricing, features, and customization options. For festival organizers and mid-size events, prioritize platforms that offer transparent pricing, white-label branding, and features that enhance the attendee experience—like mobile apps and real-time analytics.

Remember, the best ticketing platform is one that aligns with your event's unique needs, budget, and growth plans. Take time to test platforms, ask questions, and ensure the solution can scale with your event's success.

Event Ticketing Platforms: Complete Guide for Festival Organizers