How Treefort Music Fest Powers Their Mobile App for 20K+ Attendees

Treefort Music Fest is Boise's premier multi-venue music festival, featuring hundreds of artists across dozens of venues over five days. Dionysus powers Treefort's official mobile app, serving 20,000+ attendees with a white-label experience—personalized schedules, artist discovery, and real-time festival information.

The Challenge

Key Features in Action

• Native Mobile Apps The official Treefort Music Fest app (powered by Dionysus) provides 20K+ attendees with personalized schedules, artist discovery, push notifications, and real-time venue information through the "Lineometer™" feature.
• Multi-Venue Schedule Management With hundreds of artists across dozens of venues over five days, the app helps attendees navigate the festival with personalized schedules and real-time updates.
• Music Integration Attendees can discover artists through integrated Apple Music previews, swipe through the lineup, and have a great plan in place before arriving at the festival.
• Lineometer™ & Real-Time Info The Lineometer™ feature gives attendees live wait times at venues, helping them plan their festival experience in real time.
• Better with Friends Attendees can add events to their schedule, share their schedule with friends, and expeience the festival together.

Results & Impact

Since implementing Dionysus, Treefort Music Fest has achieved:

• 20K+ Active Users: The official Treefort app serves thousands of attendees throughout the five-day festival
• Brand Consistency: Complete white-label control—attendees see only Treefort's brand in the app
• Enhanced Attendee Experience: Native mobile app with personalized schedules, artist discovery, Lineometer™, and real-time updates
• Scalability: Platform handles 20K+ concurrent users during peak festival periods without performance issues
• Music Discovery: Spotify and Apple Music integration helps attendees explore the lineup before arriving

Why White-Label Matters

For established festivals like Treefort, maintaining brand identity is crucial. Generic app solutions that display third-party branding can dilute the festival's carefully crafted image and confuse attendees.

With Dionysus, Treefort's mobile app feels like a natural extension of their brand. Every screen reinforces the festival's identity and creates a cohesive experience for 20K+ attendees.

Technical Integration

For Treefort's technical team, Dionysus provides:

• REST API: Seamless integration with existing website and workflows
• Webhooks: Real-time notifications for updates to the lineup and schedule
• Reliable Infrastructure: We pride ourselves on uptime and reliability, and our infrastructure is built to scale to any size event.
• Custom Branding: Full control over app icons, splash screens, and in-app branding
• Embedded Views: Treefort embeds the schedule view on their website, so attendees can add events to their schedule from the website and sync with their mobile app.

Lessons Learned

Treefort's success with Dionysus demonstrates that festivals don't have to choose between brand control and powerful features. The key lessons for other festival organizers:

• Brand consistency matters: White-label apps preserve your festival's identity throughout the attendee experience
• Mobile apps enhance engagement: Native apps with personalized schedules and discovery features significantly improve attendee experience
• Scale matters: Choose a platform that can handle your peak attendance—Treefort serves 20K+ users without issues
• Partnership over platform: Working with a responsive team that understands festivals is as important as the technology

Treefort Music Fest continues to grow and evolve, and Dionysus provides the flexible, scalable mobile app platform needed to support that growth—serving 20K+ attendees while maintaining the festival's unique brand identity.